Jordan Vineyard & Winery
From trellis to table with iPad.
Classic winemaking,
new technology.
Making fine wine requires a delicate blend of tradition and
innovation. At Jordan Vineyard & Winery in California ’s
Sonoma Valley ,
tradition means decades of expertise in growing, harvesting, and fermenting
grapes to make world-class Cabernet Sauvignon and Chardonnay. And innovation
means using iPad in every sphere of the winery’s operations, from managing soil
to managing sales.
“Old-world artistry and attention to detail are not
incompatible with the adoption of new technology,” says John Jordan, Owner/CEO
of Jordan Vineyard & Winery. “iPad and apps enable us to do a better job at
our winemaking as well as making workflows more efficient throughout the
winery.”
All great wines begin with the most elemental ingredients:
soil, water, sun, and vines. Tasks like pruning, weeding, pest control, soil
amendment, and monitoring climactic conditions require constant attention.
Using iPad with Wi-Fi + 3G and a web-based app called AgCode ,
Jordan staff can now
manage and log these duties wherever and whenever they occur.
“The viticulture philosophy we have here at Jordan
is ‘precision agriculture,’” says Viticulturist Brent Young. “Mother Nature
plays such a big role in the growing season, and we have to react fast. Because
we have iPads right there in our hands in the vineyard, we can make decisions
on the fly.”
In the past work that was needed after an inspection of the
vineyard was documented on a clipboard. Then input in a computer back at the
office. “With iPad, we can make adjustments and amend work orders right there
in the field,” Young explains. “We have more information, and we can complete
tasks faster. Our vineyard manager, Dana Grande, completed a week's worth of
timecards in 20 minutes — where before, it’s taken hours to complete that task.
Now she has so much more time to spend on other parts of her job.”